YORU's MANIFESTO

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ABout YORU®

YORU®, CONTEMPORARY ARTISANS OF REST SINCE 2015

Since its founding, YORU® has stayed true to its Nagano craftsmanship and human-centered philosophy. Guided by the harmony of design and wellness, we pursue the art of sleep through meticulous attention to detail, the use of premium, sustainable materials, and the transmission of expert know-how. Each pillow we create embodies both functionality and elegance, designed to support the body, soothe the mind, and stand the test of time.


Proudly independent and family-inspired, YORU is dedicated to preserving its production in Japan through its specialized workshops and partnerships with local artisans. At the same time, we continue to share the spirit of Nagano craftsmanship worldwide through our expanding international presence.

AN ENTREPRENEURIAL SPIRIT

Across Generation, YORU has been an independent, family-owned Japanese house, artisanal, creative, innovative and responsible, whose entrepreneurial spirit has become its business model

PURPOSE-DRIVEN

YORU's create collection that with inventiveness and know-how. The objects are designed to be durable, adapting to changing lifestyles, and to solve consumer's pain

A HOUSE OF ARTISANS , SCIENTICES AND HUMAN VALUES

Human values, based in the artisanal and science world, guide YORU in its development: YORU is committed to preserving resources, supporting the regions in which its manufactures operate and ensuring the transmission of exceptional know-how

CREATIVE FREEDOM

Each pillow transcends function an expression of creative freedom, sculpted from silence and texture. They are designed not to follow comfort, but to redefine it. YORU dares to blur the line between sleep and style, between serenity and statement. Every curve, every fabric, every hue whispers individuality. To rest on a YORU pillow is to dream boldly, as well as surrender to beauty without boundaries.

NAGANO: YORU'S SPIRIT

Every YORU pillow embodies the essence of Nagano, where the whisper of pine forests, the stillness of moonlit skies, and the timeless power of the mountains converge. YORU is crafted with an ethos of refined tranquility, which transforms rest into ritual. It is a return to purity, balance, and the quiet luxury of nature’s embrace.

What our customers are saying?

We looked at thousands of reviews, here’s how YORU is helping people every single day

  • Said that they felt less neck pain within the first week

  • Reported better sleeping posture after nightly use

  • Said that the pillow every sleep position extremely comfortable

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YORU's Spirit

  • Entrepreneurship.

    Our entrepreneurship's spirit ensures that we always stay hungry and innovative to provide different approaches supporting people. YORU often asked a question: 'How can we get you to the best version of your life?' We always strive for the best, not settling mediocracy and that's reflected in everything we do.

  • Ownership

    As a company, we take full responsibility in everything we do. This is the reason that providing a green sustainable society is YORU's top priority. We want to contribute to a greener world

  • Competitive Spirit

    There are many companies larger than YORU. Despite that, we still confident with our unique orthopedic pillow that can serve our customer well. We also trusted in our product, not just by faith, but also by numerous positive reviews and testimonies.

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YORU's fulfilment Center

Certificate of Authenticity

These certification certifies that YORU pillow is an authentic creation, crafted in harmony with the essence of YORU’s design philosophy, the spirit of Nagano. All the pillows from YORU are meticulously made with uncompromising attention to detail. YORU pillow is more than a symbol of rest; it is a statement of elegance, balance, and the quiet refinement that defines true luxury.

OEKO-TEX® Certified
CertiPUR-US® Certified
RoHS Compliant
REACH Certification

Sustainability Commitment

YORU upholds an unwavering dedication to sustainability, honoring the natural beauty that inspires our creations. Each pillow is thoughtfully crafted using ethically sourced materials and environmentally responsible processes that minimize waste and preserve purity. These inspiration are guided by the harmony of Nagano’s landscapes. We witnessed and therefore, believe true luxury can exists in balance, in which refinement meets responsibility, and comfort coexists with care for the Earth.

  • Recyclable Materials

    Both the packages and pillow.

  • Sustainably Produced

    The best for both people and environment.

  • Return = Donate

    We donate all our returned pillows.

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Embrace YORU's Best

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YORU®

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YORU's Advice to you


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